Hey you, the one with your head in your hands, frustrated and overwhelmed with trying to brand your business, just wanting it to look good and make sense so you can feel proud and excited, and get back to actually enjoying what you do...
IT’S TIME TO HIT CRL+ALT+DEL ON THE DISHEARTENED CONFUSION AND STEP INTO YOUR CRYSTAL CLEAR BRAND CONFIDENCE ERA
You started off so excited to finally be turning your passion into a real life business, starry-eyed and inspired by all your peers on the gram, Pinterest board filled with beautiful logos and dreamy colour palettes, and a product, service or business idea that you know people love… but when you tried to create your own logo, you disappeared into an abyss of copy-paste templates and never ending colours. Or you went searching on the web for how to create a brand and ended up in total information overload, with no idea where to start. You started off buzzing with ideas and now you are drowning in them and you literally don’t know what font to pick or colour to choose, or why or when or how or what your mother’s maiden name is. You stopped there. Frozen. You considered hiring a brand designer but realised very quickly that you didn’t have the budget for that right now. You feel like giving up. No dream business after all.
OR even worse! You half-assed your way through and went with a logo that actually makes you cringe, you have no idea how to make your website look the same as your Instagram and you feel sad and embarrassed when you hand over your beautifully-made product in a paper bag with your business name scrawled across the top and a thank you card that you know could be 1000000000x better.
You want to make it make sense. You want people to see your business card, IG feed, website + packaging, and stop dead in their tracks eager for more. You want to absolutely glow when you look at your brand presence, knowing that it is you to a tee, and it is the most coherent, beautifully resonant thing that your dream customer has come across. Unmistakably you and magnetic to your people. A true joy for everyone involved, and a force that drives you and your business into the height of recognition and commercial success.
I get it! I want this for you too!! I have helped guide so many clients through this field of frustration and in doing so, I have gradually (over the last 10 years) developed a blueprint that I know you can follow to get out of the brand weeds and into your brand dreams.
Does this sound familiar?
Don’t let your lack of clarity and confidence in your brand keep you from creating a business that truly lights you up and allows your days to start looking like your daydreams.
INTRODUCING:
The DIY Brand Blueprint
This course is for makers and small business owners with 10 year dreams on year 1 budgets. For my fellow dreamers and doers who appreciate good branding and design, but don’t quite have the budget yet to be able to invest in working 1:1 to have your brand created for you, or feel absolutely daunted by the task of crafting your brand by yourself with only the internet-at-large to guide you. Let me help you escape the noise.
In this course, I will:
Teach you the thought process and framework that underpins truly effective branding
Walk you through the exact steps to create your own premium DIY brand using easily-accessible online tools
Provide guidance on how to create something that you are genuinely proud of and that is cohesive and beautiful and supports your business goals over the long-term.
By the end of this program you’ll know exactly how to:
Clearly articulate who you are, what you do and who you do it for
Create a logo and full brand visual identity that instantly connects with your people and magnetises your dream customer to your business
Develop a brand voice + visual content guide that will act as a container for your creativity and keep your brand consistent as you grow and evolve over time
Implement your branding flawlessly across all of your touchpoints to create a seamless experience for your audience, building trust and recognition and ultimately allowing your business to support your own goals as a human being
What’s Inside?
MODULE 01: BRAND FOUNDATIONS
(5 Video Lessons + 57 Page Course Workbook)
A series of in-depth video lessons with accompanying workbook to teach you the most effective branding strategy and framework that will seamlessly guide you into a deep understanding of yourself, your people, and how to connect with those people.
MODULE 02: BRAND TANGIBLES
(5 Video Lessons + 57 Page Course Workbook)
This module is where creativity meets strategy. In these comprehensive lessons, we dive deep into the art of crafting a compelling visual and verbal identity for your brand. From creating a captivating logo, selecting the perfect colour palette, curating a font suite, to shaping a brand story, defining your unique tone of voice + more– this module equips you with the tools to narrate your brand's story with authenticity.
MODULE 03: BRAND IMPLEMENTATION
(5 Video Lessons + 57 Page Course Workbook)
In the final module you will learn how to take your brand from idea into an ongoing reality. You will learn the art of rolling out your new brand elements across digital and physical touchpoints with cohesion and consistency, ensuring your efforts translate into tangible, impactful results. Get ready to witness the power of a well-executed brand that stands the test of time.
PLUS! BONUS MODULE: BRAND EVOLUTION
With the techniques in this course, you’ll go…
Confused, overwhelmed and endlessly scrolling on Instagram, wondering how other people have managed to create such incredible brands
Knowing that you have a phenomenal product or service and feeling sad that your brand doesn’t match the quality, in fact it actually keeps you playing small because you are uninspired and deflated when it comes to really showing up and being seen with your brand in the state it is in at the moment
Wanting to hire a designer to create your brand for you, but feeling held back by your finances and disappointed that you aren’t able to craft something that you are excited to show people
FROM THIS:
Crystal clear and so confident you actually need to calm down a little bit, laser-focussed on your own journey with a brand that you know is fuelling your business success, rather than holding it back
Safe in the knowledge that your brand is out here helping your product or service shine and actually doing justice to the quality of your work
Ridiculously thrilled that you found a financially-viable option that has helped you craft the brand of your dreams—one that your friends and family regularly compliment you on—and that, more importantly, your dream customers are drawn to like moths to a flame.
TO THIS:
READY TO GET STARTED?
This self-paced course has been created to teach you the thought process and framework that underpins truly effective branding, and walk you through the exact steps to create your own premium DIY branding using easily-accessible online tools, with the intention of helping you succeed in your early days of business. Doors Now Open — Access the course instantly and work through it in your own time.
The DIY Brand Blueprint VIP Pass includes all course content from the Self Study pass, but is a more hands-on and comprehensive learning experience that is only open for limited enrolment. Suz will personally review the branding that you create + you will receive personalised guidance on your own branding over two 1:1 calls at specific times during the course. Sorry! VIP enrolment is currently closed. Sign up to our newsletter to be the first to know when doors reopen.
Meet your instructor
Meet your instructor
SUZANNE
A graduate of both James Cook University and CATC Design School, equipped with over a decade of industry experience working with some of the most globally recognised brands, as well as small businesses and makers living their passions, By Studio Solstice lead; Suz will guide you through this course and leave you feeling fully equipped and capable of creating your own premium branding for your small business.
By Studio Solstice
📍 Yunbenun (Magnetic Island) North Queeensland, AUSTRALIA
Timezone: AEST (UTC+10)
Collaborating with brands worldwide.
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Suzanne lives and works on Yunbenun, and respectfully acknowledges the Traditional Custodians of this land; the Wulgurukaba People. She pays her respect to elders past and present and extends that respect to all Aboriginal and Torres Strait Islander peoples today.
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© 2023 By Studio Solstice. All rights reserved.