In the wild tapestry of the internet these days, branding isn't just a logo —it's the heartbeat of your venture and the most tried-and-true way to sustain a connection with your people. It spins tales, sparks feelings, makes promises and keeps them. For those who find inspiration in the rustling leaves and the easy rhythm of nature, consider clear and effective branding your business’ North Star. Here at Studio Solstice, we have developed a 3-Part Framework for achieving Brand Clarity and in this blog post we will walk you through an overview of each of these steps.

As we step further into the 2020s, a significant transformation is reshaping the business landscape. This decade is witnessing the rise of regional and rural-based creative small businesses. The allure of cities as the sole hub of innovation and creativity is shifting, and small businesses are thriving in less urban settings. In this blog post, we'll explore the top three reasons why the 2020s have become the era of regional and rural-based creative small businesses.

In an era dominated by technology and digital experiences, the resurgence of handmade and artisanal craftsmanship is nothing short of a revolution. The allure of bespoke, handcrafted products, and the values they represent, has rekindled a deep connection between businesses and their customers. In this blog post, we'll explore why craftsmanship still matters in the digital age and why it's a powerful asset for modern branding.

In the world of entrepreneurship, your brand is your business's lifeline. It's the essence of who you are and what you offer, and it's how your audience perceives you. For small business owners, the process of branding can be both exciting and challenging. Unfortunately, many new entrepreneurs make common branding mistakes that can hinder their success. In this article, we'll explore the top 5 mistakes new small business owners make when branding themselves and how to avoid them.